Best Friends Animal Society Named 2018 Animal Welfare Nonprofit Brand of the Year

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Best Friends has always put a high value on developing deep relationships with our supporters. It is gratifying to be recognized for these qualities by one of the world’s leading market research firms.

Best Friends Animal Society has been named a Brand of the Year in the 2018 Harris Poll EquiTrend® study.

Measuring brands’ health over time, the EquiTrend Brand Equity Index is comprised of three factors — Familiarity, Quality and Future Consideration — that result in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. (For non-profits Future Consideration is the likelihood to donate time or money to the cause in the future.)

“We are honored to be named the animal welfare nonprofit Brand of the Year, as well as the Most Trusted and Most Loved brand in our category, based on the 2018 Harris Poll EquiTrend Study,” said Greta Palmer, senior director of communications and marketing for Best Friends Animal Society. “Best Friends has always put a high value on developing deep relationships with our supporters. It is gratifying to be recognized for these qualities by one of the world’s leading market research firms.”

Established in 1984, Best Friends Animal Society has been leading efforts to end the killing of dogs and cats in America’s shelters. Best Friends has launched an initiative with rescue and shelter leaders from across the country to end the killing of dogs and cats in our nation’s shelters by 2025.

The goal is to save the more than 4,100 dogs and cats who are killed in shelters every day just because they don’t have safe places to call home.

The initiative is founded on the principle that collaboration within animal welfare, and on the community level, is essential to achieving no-kill across the country. It challenges communities across the country to pursue policies and strategies that increase the number of animals adopted from shelters and decrease the number of animals entering shelters.  

To reduce the number of animals killed in shelters, Best Friends advocates nationally to keep community cats safe, fight breed discrimination of pit-bull-terrier-like dogs and end puppy mills, while working to build and connect collaborative, community-based no-kill programs around the country.

In Los Angeles, Best Friends is leading No-Kill Los Angeles (NKLA), a citywide initiative aimed at transforming the nation’s second largest and most diverse city into a no-kill community. In Utah, Best Friends has created a statewide coalition of animal rescue and shelter partners who, together, have already made Utah a no-kill state for dogs and are on the verge of doing the same for cats. In New York, Best Friends has established critical partnerships with local animal shelters and rescue organizations to help them pave the way for a no-kill community in New York City. In Atlanta, Best Friends has joined with dedicated local partners to help the metropolitan area reach and sustain no-kill. In addition to regional programs in L.A., Utah, Atlanta and New York, Best Friends maintains lifesaving partnerships with thousands of animal rescue organizations and animal shelters throughout the country — all of them working to help homeless pets and create no-kill communities where they live.

Network partners receive opportunities to participate in fundraising and adoption events, marketing help, expert resources and more from Best Friends to help reduce the number of animals killed in their local shelters. Best Friends has more than 2,200 network partners in all 50 states.

The complete list of Harris Poll EquiTrend Brands of the Year can be found at https://theharrispoll.com/category/theharrispoll/

Harris Poll EquiTrend® methodology

Best Friends Animal Society received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among Animal Welfare Nonprofit brands included in the 2018 Harris Poll EquiTrend® Study, which is based on opinions of 77,031 U.S. consumers ages 15 and over surveyed online between January 3, 2018 and February 15, 2018. Your opinions may differ. “Highest Ranked” was determined by a pure ranking of a sample of Animal Welfare Nonprofit brands.

About Best Friends Animal Society®

Best Friends Animal Society is a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America’s shelters. In addition to running lifesaving programs in partnership with more than 2,200 animal welfare groups across the country, Best Friends has regional centers in New York City, Los Angeles, Atlanta and Salt Lake City, and operates the nation’s largest no-kill sanctuary for companion animals. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters nationwide from 17 million per year to about 1.5 million. That means there are still more than 4,100 dogs and cats killed every day in shelters, just because they don’t have safe places to call home. We are determined to get that number to zero by the year 2025. Working collaboratively with shelters, rescue groups, other organizations and you, we will end the killing and Save Them All. For more information, visit bestfriends.org.

To become a fan of Best Friends on Facebook, go to Facebook.com/bestfriendsanimalsociety. Follow Best Friends on Twitter (@BestFriends) and Instagram (@BestFriendsAnimalSociety).

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