Formula IQ Launches a New Brand to End the Exclusivity of Effective Health Supplements for Good

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Formula IQ Launches a New Brand to End the Exclusivity of Effective Health Supplements for Good


*Photo: A few of BioIQ’s new line of health solution products*

During the years I spent developing and marketing health supplements, I found many great companies and products, but in order to combat real issues such as anxiety or insomnia care, you needed multiple products or products that were only available through a medical professional.

Today, Formula IQ, an experienced health solutions leader and accelerator in the health supplements space, is launching its new consumer brand called “BioIQ.”

BioIQ founders, multidimensional entrepreneur Mike Casey and Dr. Jesse Ross, have combined their health solutions leadership and medical expertise to solve a problem all too common in the health supplements industry — the only natural products for the average consumer that work are typically guarded by professional practitioners and high prices.

BioIQ is built on a series of products originally distributed by its parent company, Formula IQ, and was formerly known as BioKare Supplements. These natural supplements have been in research and light production since 2010 but have proved to be widely popular and ultimately needed their own brand apart from Formula IQ — and thus BioIQ was born. BioIQ’s all-natural plant supplements offer natural support for mainstream health issues like anxiety, weight management and chronic pain while increasing productivity and quality of life with finely-tuned, organic ingredients crafted into powerful blends.

“During the years I spent developing and marketing health supplements, I found many great companies and products, but in order to combat real issues such as anxiety or insomnia care, you needed multiple products or higher quality, more effective products that were only available through professional practitioners at prices out of reach for many.” – Mike Casey, BioIQ CEO and Founder.

Mike became a prominent leader in the integrative health space through his earlier years in the health solutions, supplement manufacturing, disruptive marketing, and technology industries after assisting several health solutions and disruptive tech companies accelerate from early stages to millions in sales. Even though Mike loves building businesses, his passion is creating scientifically exact supplements that are entirely natural and effective. He met Dr. Jesse Ross in 2010 before founding BioKare together.

“My mission is to empower as many people as possible to experience their optimal health potential through genuine care and education,” said Dr. Jesse Ross, BioIQ Co-Founder.

Dr. Jesse Ross received his Doctor of Chiropractic degree from Sherman College of Chiropractic, graduating Cum Laude, and has always operated at the edge of technology and medicine. He’s a leading physician in the integrative health solutions space and has been practicing for over 20 years and counting.

BioIQ isn’t here to be trendy or cut costs by sacrificing quality. They simply provide natural health solutions for real health concerns, and their goal is to help more people live better lives with the purest and most natural tools at their disposal. Helping individuals around the world deal with anxiety and depression, fighting insomnia, and keeping people performing at peak mental and physical capacity without breaking the bank is possible, and BioIQ is here to show the way.

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