Greene Consulting Launches The Certificate in Applied Behavioral Finance

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Greene Consulting Launches the Certificate in Applied Behavioral Finance

“The topic of Behavioral Finance is one of the most significant areas of discussion in the industry right now. There is nothing available that translates the concepts of behavioral finance into specific ways for practicing advisors to apply the concepts with their clients – until now!”

Greene Consulting, a leading financial services education and consulting firm, in conjunction with noted industry leaders in behavioral finance, Keith Van Etten and Dr. Daniel Crosby, PhD., has launched The Certificate in Applied Behavioral Finance.  

Numerous industry studies from leading firms like Vanguard and Morningstar have estimated that “behavioral coaching” has the potential to add an additional 100-200bp annually to the advisory relationship.  However, there is no clear definition of what good “behavioral coaching” looks like or sounds like – in other words, the application and implementation. David Greene of Greene Consulting highlighted, “Within the program, we have identified the 10 most common investment decision errors that undermine success. This is where we translate behavioral finance into behavioral coaching. We developed a simple-to-use framework called “PAUSE” to help advisors coach their clients and avoid these errors. PAUSE is revolutionary because it shifts the client’s thinking from an emotional state (where decision errors most frequently occur) to a more logical and reasoned state by helping them focus on their goals instead of their emotions. We also provide advisors with the relevant research and studies to better understand the root cause of each decision error and introduce a corresponding Investment Principle that advisors can use to educate the client and model the right investment behaviors.”

This interactive, online program consists of 7 modules plus a comprehensive exam and is available via Greene Consulting’s web-based professional development platform, which currently serves thousands of professionals throughout the financial services industry.  The program will also provide 15.5 hours of CE for CFP® professionals as well as other designations.  

The partners developing this program are prestigious industry authors. Keith Van Etten has leveraged behavioral finance throughout his career working with leading asset management firms to help advisors understand cognitive decision errors in investing.  Dr. Daniel Crosby is a well-known author and speaker on Behavioral Finance and brings the scientific perspectives, research, and insights on the topic.  “The combination of these partners brings the science and the application together in a very unique way,” says David Greene.  “While the topic of Behavioral Finance is one of the most significant areas of discussion in the industry right now, the reality is that there is nothing available that translates the concepts of behavioral finance into specific ways for practicing advisors to apply the concepts with their clients and improve decision making.  Not until now.  The sole focus of this program was to put the ‘applied’ into applied behavioral finance.”

For more information about the program, refer to http://behavioralfinance.greeneconsults.com 

About Greene Consulting

Founded in 1979, Greene Consulting is a leader in the financial services industry, equipping organizations in the Unites States and abroad with practical, real-world strategies to acquire, retain, and grow more profitable client relationships.  Greene Consulting delivers solutions that address the four key issues required to achieve revenue growth: Expanding Professional Knowledge, Increasing Sales Effectiveness, Creating Client Loyalty, and Empowering Effective Leadership. For more information about Greene Consulting, contact David Greene, Managing Partner, at 404.324.4600 or visit the company’s website: http://www.greeneconsults.com.

About Van Etten Consulting

Keith Van Etten is the Founder of Van Etten Consulting and has worked in the financial services industry for over 25 years. His experience ranges from private banking to national sales as a major asset manager. His perspectives center on the enormous potential to improve investment outcomes through the application of behavioral finance.

About Dr. Daniel Crosby, PhD.

Author of five books, including the New York Times best seller on Behavioral Finance “Personal Benchmark,” and his latest “The Laws of Wealth,” Dr. Crosby brings his research and insights on behavioral finance into the program.  A featured industry speaker, Dr. Crosby brings unique perspectives on the science of behavioral finance and its applications for advisors.

Contacts:

Greene Consulting Associates, LLC

David H. Greene, 404.324.4600

Managing Partner

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