In 2017, they increased their customer base by 54%, adding clients in growing marketings such as high tech, education, and professional services. A significant focus has been on the nonprofit industry, with new clients ranging from small, educational nonprofits to the largest charity in the nation.
February 20, 2018
Lead Liaison is a privately-funded marketing and sales software provider based in Dallas, Texas. Today, they celebrate yet another record-breaking year as they publish 2017 data. The company continues to grow at a rapid pace, proving that you don’t have to be a publicly traded company to beat out the competition in the mar-tech industry. They marry quality products with incredible customer service, making it a hard company to ignore.
In data released this week, Lead Liaison announced an average growth year-over-year of 73.02% for the past four years. They’ve remained profitable while still maintaining significant growth and demand – doubling the size of their sales force in the last 2 months alone.
In 2017, they increased their customer base by 54%, adding clients in growing marketings such as high tech, education, and professional services. A significant focus has been on the nonprofit industry, with new clients ranging from small, educational nonprofits to the largest charity in the nation. They have also strengthened partnerships with large agencies in North America and EMEA. Due to such expansion, Lead Liaison also announced this week that they have opened an office in Europe.
This growth and expansion comes as a result of a few major software accomplishments in 2017. In December, they launched a sales enablement add-on to function alongside other core components. This functionality provides sales teams with the ability to automate many administrative tasks that are common in account based marketing and prospecting.
They have also gone to market with an event lead capture app, GoCapture!™. The app is designed to quickly collect leads onsite at marketing events such as trade shows. A few Lead Liaison clients have already used the app for recent events, such as the International Production & Processing Expo held in Atlanta, GA last month and Fruit Logistica held in Berlin, Germany this month.
Lead Liaison also launched a free CRM in May of 2017 which made a huge splash with companies looking to cut their outdated CRMs and opt for organizing everything “under one roof” with modern technology. Lead Liaison also announced several partnerships with companies like Microsoft Dynamics, training management company Administrate, and call intelligence experts, ResponseTap. With such rapid and robust development, there’s no doubt that Lead Liaison is poised to continue their momentum as an industry leading force in 2018.
About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).
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